‘Self-touch can be a love language’
Harry Styles has been keeping a low profile so far in 2025, globetrotting in his little blue jacket – spotted outside the Vatican in Rome, running marathons in Tokyo, and strolling the streets of London. However, it now seems he’s been using his downtime to work on something rather different.
Meet Pleasing Yourself: the singer’s entrance into the ever-so-fun world of sexual wellness…
Earlier this week, fans went wild after Harry, 31, shared a rare Instagram story. While many were expecting the post to announce his comeback to music, the ‘As It Was’ singer actually teased a new drop for Pleasing – the lifestyle brand he founded in 2021. Harry reposted a cryptic Instagram reel from Pleasing’s account, showing someone placing a glass of milk on a table, before tapping something in morse code while a shocked woman listens in. The caption read, ‘For those playing at home,’ before teasing the details of a launch event taking place in New York.
©Pleasing
Clicking a link on the post, fans were then directed to a page ‘intended for individuals 18 years of age and older.’ ‘Something Pleasing, Coming Soon,’ the site read, adding ‘Not everything needs to be spelled out.’ The vibes were (quite literally) clear.
What is Pleasing Yourself – and is Harry Styles really selling vibrators?
After several sexual innuendos and much online digging, the brand has confirmed what we all thought: Harry Styles really is selling vibrators.
Pleasing Yourself’s first two products will include The Pleasing Lube, a premium, FDA-approved silicone lubricant, as well as The Pleasing Double-Sided Vibrator, developed in collaboration with sex educator and author Zoe Ligon.
What makes it double sided, you ask? Good question. It’s designed with a rounded head for external play, with the handle doubling up for internal play. Innovation at it’s finest.
©Pleasing
Revealing the news, Pleasing Yourself shared, ‘The expansion reflects a clear intention: to explore sexual wellness through a lens of emotional depth, cultural fluency, joy and pleasure, and genuine care. For Pleasing Yourself, this is not about provocation, trend-chasing, or prescription – it’s an invitation into a broader, more open conversation about sex as a space of connection, expression, and self-awareness for all.’
Adding that ‘pleasure is nothing to apologise for, that self-touch can be a love language, and that old rules haven’t always served us,’ they continue, ‘This is not a one-off drop or stunt. For Pleasing, it’s the start of a commitment to build products and experiences that treat pleasure and intimacy as a vital, meaningful part of life.’ Alongside the products, Pleasing Yourself will also be collaborating with Planned Parenthood to help educate the public about sexual health and wellness.
With the tagline ‘Please Yourself Like You Mean It,’ we’re more than on board with Harry’s latest venture.
